This McAfee campaign was one their most succesful branding campaigns ever. It was anchored with the messaging and brought to life by bold photography.
McAfee underwent a complete rebranding and I was there to help guide the brand guidelines, web redesign and the launch of the Safe Never Sleeps campaign. The overall budget was $2 million dollars. This included logo redesign and the global rollout. This included a state-of-the-art Executive Briefing Center.
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