As the Creative Services Manager at Delta Dental, I was tasked with refreshing a brand that had not been updated for more than five years. The documents were consistent, but they all looked alike. My goal was to bring the marketing materials to life and to create a system that allowed items to standout while maintaining brand standards that unified and lifted the overall brand to new heights. The designer made this into an excellent platform to produce multiple branded documents all with their own flavor. This particular flyer has a vertical image area on the left. Other documents have a top horizontal image area. Check out the before and after of these flyers.