Gap

This children’s size card was created as a 2-sided solution to assist shoppers with generalized sizing for boys and girls. The card is business card size to make it easy for men and women to carry the card for future use. It takes advantage of a table layout with color and font cues to differentiate and organize the information.

I designed this direct mail postcard leveraging the “Gap At Work” campaign with strong visuals of the product line, the Oxford shirt and Khaki pants. This was one of their most successful campaigns of all time. There were multiple variations of this layout used for billboards, construction sites, and magazine advertising.