As the Senior Creative Services Officer (fancy banking speak for Senior Art Director), I was responsible for presenting high quality marketing creative to senior staff as well as hands-on design, production and printing of all marketing collateral. These samples are a good mix of the work that I played a role in producing.
The Bank of the West Classic is the oldest all female tennis tournament in the world. I designed the cover for the official program and all of the environmental graphics which included on court signage, daily event schedule, and hospitality center.
The ad was on the back cover of the program.
The corporate/commercial business was in need of a design refresh. The folder was designed to designate Commercial Banking by color code which was a spot silver. This was also carried over to a new corporate credit card that I designed.
This is a retirement flyer which was used in branches. The design was repurposed for multiple collateral.
I designed the booth graphics for events that showcased both Bank of the West and parent company BNP Paribas. This was the first venture in which BNP was used directly in association with Bank of the West.
I designed and managed the production with one of the three credit card production companies in the U.S. This design required coordination with their guidelines for creation as well as working with top executives for design approval.
