The Small Business product line was developed to address the growing market requiring its own line of products. The Small Business packaging was designed by Frog Design. I was the Design Manager with responsibility for the concepts, the imagery, style, and the photoshoots were all directed by me. I created questionnaires and conducted brainstorms which were used to qualify concepts prior to presenting to the product, marketing, and management teams. The final designs reflect a metaphorical image in a duotone which is very different from the consumer packaging. The business related copy is directed to IT professionals who handle small business computer security products. This new small business branding effort has helped propel the Small Business category. It also established a clear delineation between Consumer and Small Business packaging.