The Small Business category of products from Symantec had been an ignored category. The idea was to provide a place that would serve as the information portal to online security for small businesses. While there were many products and lots of information on the Symantec site, there wasn't a "place" for specific information about online threats for small businesses.

We conducted an inventory of the site to locate relevant information that related to the category. The result was a Small Business Resource Center that created a space for small businesses to find information on the latest threats, best practices for small business IT, security solutions, threat assessment tools, and product promotions.

This interstitial page was created to upsell the maintenance contract as users were purchasing their product online. The page highlighted the savings and created a very successful rate of upgrades.