This direct mail postcard leveraged the "Gap At Work" campaign with strong visuals of the product line, the Oxford shirt and Khaki pants. This was one of their most successful campaigns. There were multiple variations of this layout used for billboards, construction sites, and magazine advertising.

The Gap Kids stores needed a kid's size chart that would allow customers to quickly make a calculated guess about what size they should be buying. We decided that a size card that could be kept in the wallet and available at the counter would be beneficial to the customers for kids clothing. This works extremely well for gift purchases because it gives the customer a reference point to determining if the size is correct.