Garratt-Callahan provides water treatment services to hospitals, universities, multi-level buildings, public utilities, and other large businesses. They had been using an outdated brochure to showcase their full treatment capabilities. The outdated brochure contained illustrations that were recognizable "industry" wide. However, because of the familiarity, clients often did not read the materials.

Our idea was to approach the illustrations from a different angle. This would provide enough information to identify the equipment, but a fresh look that required their attention. The illustrations are drawn from an overhead view, much like a map. Our approach created a much more dynamic brochure that was also designed within the Garratt-Callahan corporate brand standards.