Alameda County Faith Initiative wanted to develop a comprehensive set of documentation and collateral for the Faith Leaders of their non-profit organization which develops foster care and adoptive parent programs in Alameda County. When this project began, they had multiple pieces of collateral with different designs and captions.

We wanted to present a folder with a unified message and design across all of their collateral for the Faith Leaders to have as their resource for information when speaking to groups about the programs. The "Toolkit" also would host all of the materials that the Faith Leaders use for handouts and their own reference materials including the DVD and their ACFI rep's business card.

The resulting design registers with the faith communities and has increased the awareness of the ACFI. Instead of presenting multiple pieces with different messaging, they now have a singular message, "You can make a difference" and a design that makes a visual connection that invokes action.